Convert Clicks to Customers with An Expert-led Google Ads Agency

If you're looking to scale your business and attract more customers through Google Ads, BERK Labs is your solution. We specialize in high-performance, data-driven Google Ads management that helps businesses get the most from their ad spend. 

Founded By Ex-Googler Joshua Berk

With over a decade of experience and expertise across 1,000+ clients in dozens of industries, our approach is laser-focused on your needs and goals, delivering real value at every step.

Why Choose BERK Labs as Your Google Ads Agency?

Deep Industry Expertise

We’ve worked with various industries, from e-commerce and SaaS to local services and international enterprises. Our team has successfully managed over $43 million in ad spend, generating exceptional results for clients across the globe. We know what works for different types of businesses and bring that knowledge to your campaigns​​.

Industries We Excel In:

  • E-commerce: Boost online sales and optimize conversion rates

  • SaaS: Drive software adoption with performance-focused campaigns

  • Professional Services: Generate high-quality leads in law, consulting, and more

  • Education: Attract prospective students and elevate enrollment rates

  • Local Services: Increase visibility and customer acquisition for service-based businesses

  • Product-Based Businesses: Optimize campaigns for high-performing product lines

  • Law Firms: Engage new clients with targeted, compliant ad strategies

Precision Google Ads Targeting and Optimization

Our Google Ads strategies are built around in-depth keyword research, audience insights, and competition analysis. We constantly optimize your ads to ensure they target the right people, at the right time, with the right message. This helps maximize your ROI, typically delivering an average of 3x ROAS within the first few months​.

Full-Service Google Ads Management

We take care of everything, from the initial setup of your campaigns to ongoing management and performance optimization. Our comprehensive approach includes search ads, display ads, remarketing, and video ads. 

Real-Time Custom Reporting Dashboard

We believe in transparency. That’s why we provide a customized reporting dashboard with real-time metrics, allowing you to track the performance of your campaigns at any time. No waiting for monthly reports.

Track every metric that matters—conversion paths, top-performing keywords, impressions, and even advanced granular details on audience segments and location impact. This isn’t just a dashboard; it’s a live window into how your campaigns are driving business growth.

Our Process

Step 1: In-Depth Account Audit

We begin by sending you a comprehensive onboarding document with questions that allow us to fully understand your goals, market, and customers. Then, we conduct a thorough audit of your Google Ads account, examining existing campaigns, keywords, ad copy, and targeting settings. 

Step 2: Craft a Customized Strategy

Next, we develop a detailed targeting sheet that includes keywords, competitors, and exclusion lists, which we’ll review together for feedback and final approval. This step ensures your campaigns reach the right audience while avoiding unnecessary spends. We'll analyze your industry landscape and competitors to refine this approach for maximum impact.

Step 3: Ad Content & Data Planning

Once targeting is finalized, we share a complete ad content sheet covering every element of your campaign. This includes ad copy for all formats, visuals for display ads, and your campaign’s overall data plan. Together, we’ll define the key performance metrics that matter most to your business, establishing the value of conversions and tracking goals that align with your ROI targets.

Step 4: Execute, Optimize, and Scale

With all elements approved and aligned with your vision, we launch the campaigns. Every ad is crafted, every setting fine-tuned. Throughout the campaign, we closely monitor performance and adapt in real time, keeping you involved and providing as many revisions as needed to ensure your satisfaction. By the time we’re done, every aspect is just how you envisioned it—no surprises, just results.

Working With BERK Labs

At BERK Labs, we take a hands-on, strategic approach to managing your campaigns. When you partner with us, here’s what you can expect:

Dedicated Google Ads Experts on Your Side

Our team has over a decade of experience managing Google Ads. We’re not just PPC managers – we’re media strategists who know how to unlock real growth. You’ll work directly with founder Joshua Berk who will have eyes on your Ads campaign throughout your engagement.

We don’t hand off your account to junior managers or layer in unnecessary middlemen—Joshua and our senior team personally oversee your campaigns, designing strategies that drive real growth and ensure your goals are fully realized.

Real-time Reporting

You’ll never be in the dark about how your campaigns are performing. With our custom-built reporting dashboards, you can access live metrics on your ads’ performance whenever you want. This gives you full transparency into clicks, conversions, and return on ad spend (ROAS).

Dedicated Support When You Need It

We believe in seamless collaboration. When you partner with us, you gain seamless access to our team through multiple direct channels—including text, calls, email, and calendar scheduling—ensuring you’re always connected to the experts managing your campaigns. We’re available during your business hours and are committed to responding to client requests within hours, not days or weeks.

Think of us as part of your team, providing the attentiveness and high-quality service of a full-time employee, but without the added overhead. We regularly schedule strategy sessions to review progress, discuss optimizations, and plan for what’s next, keeping everything aligned with your goals and priorities.


Ready to Scale Your Business With Google Ads?

Schedule a consultation call today, and our founder will personally audit your current campaigns. We’ll show you exactly how we can improve performance, lower your acquisition costs, and help you dominate your market.