Google Ads for Nonprofits—Grow Awareness and Donations

Running a nonprofit means every dollar counts. BERK Labs builds Google Ads for nonprofits campaigns that amplify your mission, recruit volunteers, and drive donations—without draining your budget.

Schedule Your Free Nonprofit Ads Consultation

Why Use Google Ads Grant for Nonprofits

Free Advertising with Real Impact

The Google Ads Grant for nonprofits offers up to $10,000 each month in free search advertising. Eligible organizations can appear at the top of Google when supporters search for causes like “donate to disaster relief” or “volunteer animal shelter.”

  • Increase visibility for fundraising events and initiatives

  • Direct supporters to donation forms or volunteer signups

  • Share educational resources and impact stories

A small youth mentorship nonprofit we worked with grew their mailing list by 600% in three months using the grant. The ads promoted free tutoring sessions, volunteer opportunities, and their back-to-school drive—all without spending their limited cash budget.

How to Use Google Ads for Nonprofits Effectively

Targeting and Campaign Setup

We research keywords aligned with your mission—such as “support local food banks” or “environmental charity donations”—to connect you with high-intent audiences. Campaigns are grouped by goals (fundraising, volunteers, program signups) so each ad speaks directly to the right audience.

Geo-Targeting and Audience Signals

If your nonprofit serves a city or region, we target ads only in those areas. For global campaigns, we add audience signals based on demographics and interests to reach likely donors or advocates.

Ongoing Optimization and Compliance

Google Grants require a 5% click-through rate and adherence to guidelines. BERK Labs monitors your campaigns, adjusts underperforming ads, and tests new copy to maintain compliance and maximize clicks.

Real Nonprofit Success Stories with Google Ads

We’ve helped organizations of all sizes use Google Ads to grow their reach:

  • A marine conservation nonprofit increased site visits by 9,400% and secured recurring donations by targeting “ocean conservation donations.”

  • A mental health charity drove 75 signups per month for peer support groups with ads optimized for “youth depression help.”

  • A cultural heritage nonprofit boosted event attendance by 300% by advertising local exhibits and workshops.

These results show that with the right setup and consistent refinement, Google Ads for nonprofits can deliver measurable impact.

Why Partner with BERK Labs

We know nonprofit budgets are tight, and staff often wear multiple hats. Our team has run campaigns for international charities and grassroots groups alike. We understand how to turn ad clicks into volunteers, donations, and community action.

Working with BERK Labs means:

  • Full setup and management of your Google Ad Grant account

  • Keyword research and audience targeting to reach the right supporters

  • Transparent reporting showing clicks, conversions, and value delivered

  • Training for your staff if you want to manage campaigns internally later

Start Amplifying Your Mission Today

Ready to use Google Ads to drive real-world change? Whether you’re applying for the Google Ads Grant or running paid campaigns, BERK Labs will help you get meaningful results.

What You Get with BERK Labs

  • Free strategy session to assess eligibility and goals

  • Grant application guidance and account setup

  • Campaign structure designed for donor and volunteer acquisition

  • Ongoing optimization to stay compliant and maximize ROI

  • Detailed reports so you can present measurable outcomes to your board or sponsors

Schedule Your Free Nonprofit Ads Consultation and let BERK Labs show you how to use Google Ads for nonprofits to grow awareness, increase donations, and build lasting support.