Google Ads for Nonprofits—Grow Awareness and Donations
Running a nonprofit means every dollar counts. BERK Labs builds Google Ads for nonprofits campaigns that amplify your mission, recruit volunteers, and drive donations—without draining your budget.
Why Use Google Ads Grant for Nonprofits
Free Advertising with Real Impact
The Google Ads Grant for nonprofits offers up to $10,000 each month in free search advertising. Eligible organizations can appear at the top of Google when supporters search for causes like “donate to disaster relief” or “volunteer animal shelter.”
Increase visibility for fundraising events and initiatives
Direct supporters to donation forms or volunteer signups
Share educational resources and impact stories
A small youth mentorship nonprofit we worked with grew their mailing list by 600% in three months using the grant. The ads promoted free tutoring sessions, volunteer opportunities, and their back-to-school drive—all without spending their limited cash budget.
How to Use Google Ads for Nonprofits Effectively
Targeting and Campaign Setup
We research keywords aligned with your mission—such as “support local food banks” or “environmental charity donations”—to connect you with high-intent audiences. Campaigns are grouped by goals (fundraising, volunteers, program signups) so each ad speaks directly to the right audience.
Geo-Targeting and Audience Signals
If your nonprofit serves a city or region, we target ads only in those areas. For global campaigns, we add audience signals based on demographics and interests to reach likely donors or advocates.
Ongoing Optimization and Compliance
Google Grants require a 5% click-through rate and adherence to guidelines. BERK Labs monitors your campaigns, adjusts underperforming ads, and tests new copy to maintain compliance and maximize clicks.
Real Nonprofit Success Stories with Google Ads
We’ve helped organizations of all sizes use Google Ads to grow their reach:
A marine conservation nonprofit increased site visits by 9,400% and secured recurring donations by targeting “ocean conservation donations.”
A mental health charity drove 75 signups per month for peer support groups with ads optimized for “youth depression help.”
A cultural heritage nonprofit boosted event attendance by 300% by advertising local exhibits and workshops.
These results show that with the right setup and consistent refinement, Google Ads for nonprofits can deliver measurable impact.
Why Partner with BERK Labs
We know nonprofit budgets are tight, and staff often wear multiple hats. Our team has run campaigns for international charities and grassroots groups alike. We understand how to turn ad clicks into volunteers, donations, and community action.
Working with BERK Labs means:
Full setup and management of your Google Ad Grant account
Keyword research and audience targeting to reach the right supporters
Transparent reporting showing clicks, conversions, and value delivered
Training for your staff if you want to manage campaigns internally later
Start Amplifying Your Mission Today
Ready to use Google Ads to drive real-world change? Whether you’re applying for the Google Ads Grant or running paid campaigns, BERK Labs will help you get meaningful results.
What You Get with BERK Labs
Free strategy session to assess eligibility and goals
Grant application guidance and account setup
Campaign structure designed for donor and volunteer acquisition
Ongoing optimization to stay compliant and maximize ROI
Detailed reports so you can present measurable outcomes to your board or sponsors
Schedule Your Free Nonprofit Ads Consultation and let BERK Labs show you how to use Google Ads for nonprofits to grow awareness, increase donations, and build lasting support.