Google Ads for Self Storage That Actually Increase Occupancy

Running a self storage facility is competitive—empty units mean lost revenue. BERK Labs builds Google Ads for self storage campaigns that fill units fast, improve local visibility, and outcompete aggregators and national brands.

Book Your Free Google Ads Strategy Session

Should I Use Google Ads for My Self-Storage Business?

Many storage owners ask, “Should I use Google Ads for my self storage business?” The answer is yes. People searching “storage units near me” are ready to rent today. If your facility isn’t visible at the top of search results, a competitor will get that booking.

One of our clients, a 150-unit facility in Texas, went from 60% to 94% occupancy within four months by investing $1,500/month in ads targeting “climate-controlled storage units near me” and “affordable storage units.” The leads weren’t tire-kickers—they were renters ready to sign.

Why Self Storage Businesses Depend on PPC Ads

  • Local visibility: Ads appear instantly for searches like “secure self storage near [city].”

  • High-intent clicks: PPC targets renters actively looking to move or store belongings.

  • Measurable ROI: You’ll see which ads convert to rentals, allowing adjustments to boost profitability.

PPC Ads for Self Storage Google Campaigns—Our Approach

Targeting High-Converting Keywords

We focus on search terms proven to convert:

  • “Storage units near me”

  • “24/7 accessible storage units”

  • “Climate-controlled storage”

  • “Cheap storage unit deals”

  • “Business document storage near [location]”

Grouping ads by unit size, amenities, or urgency (e.g., “last minute storage rental”) lets us match renters’ intent and drive faster conversions.

Smart Budget Allocation

Whether your budget is $1,000 or $6,000 per month, we stretch every dollar:

  • Adjust bids by neighborhood demand and competition

  • Run remarketing ads to people who visited your website but didn’t book

  • Rotate ad copy and landing pages to improve click-through and conversion rates

Proven Google Ads Strategies for Self Storage

Geo-Targeting for Local Renters

People rarely drive far for storage. We geo-fence campaigns to your facility’s radius, making sure ads show only to renters nearby.

Seasonal Campaign Adjustments

Moving season peaks in spring and summer. We shift budgets and messaging to align with those trends, and run winter promotions for students or businesses needing document storage.

Optimized Landing Pages

Your ad is only as good as the page it leads to. We build landing pages with:

  • Fast loading speeds and mobile-friendly design

  • Prominent booking buttons and phone numbers

  • Real customer reviews and unit photos

  • Clear pricing or promotional offers

Why Self Storage Owners Trust BERK Labs

We’ve run ads for local operators competing against Public Storage, CubeSmart, and other giants. One client in Florida filled 35 new climate-controlled units in six weeks after we restructured their campaigns. Another in Oregon used our PPC ads to reduce cost per rental by 38% while increasing total occupancy.

We don’t hide results behind jargon. Our reporting shows:

  • Cost per lead and per rental

  • Which keywords bring the most profitable renters

  • Call tracking and booked-unit attribution

Start Filling Your Units Today

Ready to stop losing renters to competitors? BERK Labs can design and manage PPC ads for self storage Google campaigns that convert clicks into signed leases.

What You Get with BERK Labs

  • Free strategy session with a senior PPC specialist

  • Campaign setup with high-intent keyword targeting

  • Ongoing optimization to reduce CPC and increase occupancy

  • Weekly performance reports you can understand

  • Support for search, display, and remarketing ads

Schedule Your Free Google Ads Strategy Session and see how Google Ads for self storage can boost your occupancy and revenue.