Google Ads for Self Storage That Actually Increase Occupancy
Running a self storage facility is competitive—empty units mean lost revenue. BERK Labs builds Google Ads for self storage campaigns that fill units fast, improve local visibility, and outcompete aggregators and national brands.
Should I Use Google Ads for My Self-Storage Business?
Many storage owners ask, “Should I use Google Ads for my self storage business?” The answer is yes. People searching “storage units near me” are ready to rent today. If your facility isn’t visible at the top of search results, a competitor will get that booking.
One of our clients, a 150-unit facility in Texas, went from 60% to 94% occupancy within four months by investing $1,500/month in ads targeting “climate-controlled storage units near me” and “affordable storage units.” The leads weren’t tire-kickers—they were renters ready to sign.
Why Self Storage Businesses Depend on PPC Ads
Local visibility: Ads appear instantly for searches like “secure self storage near [city].”
High-intent clicks: PPC targets renters actively looking to move or store belongings.
Measurable ROI: You’ll see which ads convert to rentals, allowing adjustments to boost profitability.
PPC Ads for Self Storage Google Campaigns—Our Approach
Targeting High-Converting Keywords
We focus on search terms proven to convert:
“Storage units near me”
“24/7 accessible storage units”
“Climate-controlled storage”
“Cheap storage unit deals”
“Business document storage near [location]”
Grouping ads by unit size, amenities, or urgency (e.g., “last minute storage rental”) lets us match renters’ intent and drive faster conversions.
Smart Budget Allocation
Whether your budget is $1,000 or $6,000 per month, we stretch every dollar:
Adjust bids by neighborhood demand and competition
Run remarketing ads to people who visited your website but didn’t book
Rotate ad copy and landing pages to improve click-through and conversion rates
Proven Google Ads Strategies for Self Storage
Geo-Targeting for Local Renters
People rarely drive far for storage. We geo-fence campaigns to your facility’s radius, making sure ads show only to renters nearby.
Seasonal Campaign Adjustments
Moving season peaks in spring and summer. We shift budgets and messaging to align with those trends, and run winter promotions for students or businesses needing document storage.
Optimized Landing Pages
Your ad is only as good as the page it leads to. We build landing pages with:
Fast loading speeds and mobile-friendly design
Prominent booking buttons and phone numbers
Real customer reviews and unit photos
Clear pricing or promotional offers
Why Self Storage Owners Trust BERK Labs
We’ve run ads for local operators competing against Public Storage, CubeSmart, and other giants. One client in Florida filled 35 new climate-controlled units in six weeks after we restructured their campaigns. Another in Oregon used our PPC ads to reduce cost per rental by 38% while increasing total occupancy.
We don’t hide results behind jargon. Our reporting shows:
Cost per lead and per rental
Which keywords bring the most profitable renters
Call tracking and booked-unit attribution
Start Filling Your Units Today
Ready to stop losing renters to competitors? BERK Labs can design and manage PPC ads for self storage Google campaigns that convert clicks into signed leases.
What You Get with BERK Labs
Free strategy session with a senior PPC specialist
Campaign setup with high-intent keyword targeting
Ongoing optimization to reduce CPC and increase occupancy
Weekly performance reports you can understand
Support for search, display, and remarketing ads
Schedule Your Free Google Ads Strategy Session and see how Google Ads for self storage can boost your occupancy and revenue.