Google Ads for Pet Services: Grow Your Pet Business with BERK Labs
Pet owners don’t just search for “pet care” — they look for trusted services in their neighbourhood. By leveraging google ads for pet services, BERK Labs helps you meet local pet parents at the exact moment they need grooming, boarding or veterinary care. Our approach turns online searches into loyal clients and wagging tails.
Local Ads for Pet Care: Reach Pet Owners in Your Community
When someone types “vet near me” or “dog grooming nearby” into Google, they’re ready to act. As studies note, Google controls about 80% of the world’s search market and captures almost 95% of mobile search traffic according to this source, making it the go-to place for pet parents seeking help. BERK Labs builds local ads for pet care that connect you with these high‑intent searchers.
Pinpoint targeting: Google Ads lets you show your message to specific demographics, locations and interests. Your ad will appear at the top of search results when a nearby pet owner searches for services like “emergency vet” or “cat grooming”.
Pay‑per‑click efficiency: You only pay when someone clicks on your ad, ensuring your budget goes toward attracting genuine prospects rather than casual browsers. Remarketing options allow you to reconnect with visitors who looked at your site but didn’t book.
Actionable analytics: Detailed metrics show how many people saw your ad, clicked and contacted your business. This data helps refine your strategy and improve return on investment.
Google Ads for Pet Boarding: Fill Your Facility with Happy Guests
Pet boarding facilities live and die by occupancy rates. A targeted campaign can keep kennels full—even in the off‑season.
Tailored keywords and radius targeting: We bid on phrases like “dog boarding cityname” and adjust bids to show ads within a tight radius so only nearby pet parents see them.
Show off your amenities: Ads can highlight specific services such as spacious play areas, overnight care or holiday specials. Including photos or video snippets through display and video formats helps pet parents visualise your facility.
Flexible budgeting: Google Ads allows complete control over your spend. You can pause underperforming ads, run A/B tests and adjust budgets in real time.
Case example: Maggie, a boarding facility owner, used location‑based targeting and strong keywords to appear at the top of local search results. She saw a spike in calls, website visits and bookings—proof that the right strategy can quickly boost occupancy.
Google Ads for Veterinarian: Connect with Pet Owners Seeking Care
Veterinary clinics need to reach pet owners when their animals need help. Google Ads is ideal because of its high intent: people often search for a vet when they’re ready to schedule an appointment. Unlike social media ads that can interrupt users mid‑scroll, Google Ads targets people actively looking for your services.
Targeted keywords: Ads triggered by terms like “veterinarian pet exam” appear at the top of search results, putting your clinic in front of pet owners who urgently need care.
Pay‑only‑when‑clicked: The pay‑per‑click model means you only pay when someone engages with your ad.
Location and demographic targeting: Focus your ads on specific ZIP codes, income brackets or pet owners with certain breeds.
Better than social media: Unlike random social media impressions, Google Ads connect you with people who are actively searching for a veterinarian, resulting in higher conversion rates.
Service-Specific Promotions
Highlight dental cleanings, spay/neuter services or emergency care through ad extensions that encourage calls, bookings or form submissions. Video ads can also introduce your clinic’s staff and facilities, building trust before a client ever walks in the door.
Why BERK Labs?
Industry expertise: Our team understands the pet care market. We know how to craft messaging that resonates with pet parents and how to balance search, display, video and call‑only ad formats.
Data-driven strategies: We monitor clicks, calls and bookings closely. For context, industry data shows the median click‑through rate for pet care companies on Google Ads is 2.14% as of April 2025, up 9.74% from the previous month according to Varos. We use such benchmarks to set realistic goals and refine campaigns.
Full transparency: You’ll receive regular reports detailing spend, clicks and conversions. We adjust bids and targeting based on performance to maximise your return.
Personalised support: We take time to understand your services and staff personalities. Our copywriters add warmth and authenticity to your ads, reflecting the love you show to animals every day.
Start Attracting More Clients Today
Whether you run a grooming salon, pet boarding facility or veterinary clinic, google ads for pet services can help you stand out in a crowded market. Local ads for pet care let you reach the right people at the right time; google ads for pet boarding drive bookings; and google ads for veterinarians ensure pet owners find you when their animals need care the most. BERK Labs has the experience to manage every aspect of your campaign—from keyword research and ad creation to budget optimisation and analytics.
Feel free to adjust the tone or add business-specific details. This template is designed to balance professionalism with genuine warmth—so pet owners know their companions will be in good hands.