Google Ads Agency for Private Schools

Families search on Google before they call, visit, or apply. BERK Labs is a Google Ads agency for private schools that turns those searches into tours, applications, and enrollments. We set up campaigns that reach the right parents at the right time, then track every inquiry through to a seat in class.

Book a Free Enrollment Ads Strategy Call

15 minutes with a senior PPC specialist.

Why Schools Choose BERK Labs for Google Ads

Parents compare options fast. If your school does not appear for “private schools near me,” a rival will. Our team has run ads for small K–8 schools, faith-based academies, and STEM programs. We know school calendars, open house cycles, sibling referrals, and how inquiries flow through admissions.

A quick story: a day school with a new Lower School program needed tours filled within six weeks. We built search campaigns around “elementary private school [city],” created an open house page with one clear action, and ran remarketing to families who viewed tuition or faculty pages. Result: three fully booked tour dates and a waitlist for the next open house.

Google Ads for Private Schools: What Works Right Now

Search captures ready-to-inquire families

Search campaigns reach parents who are typing high-intent terms like “best private school near me,” “Catholic middle school [zip],” or “IB program [city].” We group themes by program (Early Childhood, Elementary, Middle, High School), by value (STEM, arts, athletics), and by action (book a tour, apply, request info).

Display and Video build name recognition

Families research over days or weeks. Visual ads and short YouTube clips keep your school on their mind between searches. We use geographic and interest signals to show ads to nearby parents and caregivers.

Remarketing closes the loop

Many parents view tuition, curriculum, then leave. Remarketing brings them back with clear next steps: “Book a Campus Tour,” “Download Our Program Guide,” or “Meet Admissions.”

Performance Max for larger budgets

For schools that need broad reach, PMax can extend coverage across Search, Maps, YouTube, Gmail, and Display with one goal: more form starts and booked tours. We supply strong creative, audience signals, and clean conversion tracking to keep it on target.

Our Method for Google Ads for Private Schools

Clarity first: message, page, action

Every ad promises one clear outcome. The landing page repeats that promise and offers one main action. We remove dead ends and long forms that slow parents down.

Geo strategy that fits your real draw

We map where enrolled families live, then set radius or zip code targets that mirror actual commute patterns. We adjust bids for neighborhoods with high inquiry rates.

Signals that match your programs

We combine search terms with audience signals. Example: parents browsing “IB diploma,” “AP courses,” or “Montessori.” The copy speaks to those interests and sends them to the right program page.

Conversion tracking tied to admissions

We track “book a tour,” “request info,” phone calls, and event RSVPs. With CRM handoff, we can tie campaign and keyword to application and enrollment.

Campaign Structure We Recommend

Core Search Campaigns

Program groups: Early Childhood, Elementary, Middle, High School

Value groups: STEM, arts, athletics, faith-based, IB, AP

Brand group: protect school name and drive low-cost conversions

Competitor group (carefully and ethically): compare differentiators on a dedicated page

Support Campaigns

  • Display and YouTube for open houses and seasonal pushes

  • Remarketing to tuition, admissions, and visit pages

  • Performance Max for multi-campus schools or citywide reach

Ad Copy and Landing Pages That Convert

Headlines that mirror search intent: “Private High School in [City] | Book a Campus Tour.”

Proof points: graduation outcomes, college placements, student-teacher ratio, safety, arts and athletics, extended care.

Fast mobile pages: thumb-ready buttons, click-to-call, short forms, map and parking info.

Social proof: quotes from parents, student spotlights, awards, accreditation.

Clear next step: one main action per page. No clutter.

Budget and Results You Can Expect

Budgets vary by city size and competition. For most schools we recommend a starting range that can move the needle on inquiries while we learn and tune bids.

  • Small metro or suburban area: search-only from a modest monthly budget

  • Larger or competitive markets: search plus remarketing and video

  • Multi-program or multi-campus schools: add Performance Max and a higher ceiling

We report on cost per inquiry, cost per booked tour, and—where CRM data is available—cost per application. Expect the first burst of learning in weeks one to three, then steady gains as we add negatives, refine copy, and shift spend to winning terms.

How We Work With Admissions

Fast setup

We audit your current site, analytics, and forms. We create pages if needed, wire up call tracking, and confirm conversions.

Calendar-aware planning

We plan around open houses, application deadlines, and decision dates. Ads and pages change with each step of the cycle.

Weekly feedback loop

Admissions shares lead quality and theme trends from parent calls. We adjust keywords and copy to match questions parents actually ask.

FAQs: Google Ads Agency for Private Schools

  • Search traffic begins right away. Most schools see booked tours in the first two weeks once pages and tracking are live.

  • We follow Google Ads policies and education advertising standards. No clickbait, no misleading claims. We proof content with your Admissions and Communications teams.

  • Yes. We connect submissions to HubSpot, Ravenna, Blackbaud, SchoolAdmin, or your current system. This lets us report application and enrollment impact by campaign.

Why BERK Labs

You will work with specialists who have sat with Admissions Directors, answered parent calls, and built visit days that fill. We focus on clarity, speed, and proof. You get plain-language reports and actions we will take next, not a wall of charts.

  • Senior PPC leadership on every account

  • Clean measurement and revenue-aware reporting

  • Copy, design, and analytics under one roof

  • A partner who adjusts fast when the calendar shifts

Ready to Grow Your Enrollment?

Choose a partner that understands schools. BERK Labs is the Google Ads agency for private schools that builds campaigns parents trust and admissions teams love. We also manage Google Ads for private schools that need help during peak season or an extra push for a new program.

Next Steps

What you’ll get in your free call

  • A short review of your site and current inquiries

  • A draft campaign plan with audience, keywords, and pages

  • Budget ranges and a 90-day forecast for tours and forms

Book Your Free Strategy Call — let’s fill your next open house and keep the pipeline healthy.