Google Ads for Home Improvement Business — Grow Your Pipeline with BERK Labs
At BERK Labs, we help home improvement firms (roofers, remodelers, painters, HVAC companies) use Google Ads for home improvement business to get more high-intent leads, close more jobs, and maximize ROI. When homeowners in your service area search for a project, you show up — and they pick up the phone or fill the form.
Why Google Ads for Home Improvement Moves the Needle
Reach homeowners actively searching
With Google Ads for home improvement business, you zero in on people already searching for “kitchen remodel near me,” “roof repair [city],” or “bathroom renovation estimate.” That means you’re not wasting budget on window-shoppers — you are reaching people ready to take action.
Consider the story of John, a remodeler whose phone wasn’t ringing. After launching a targeted Google Ads campaign, he got 60 high-quality leads in three months and closed $200K in revenue.
Local visibility = qualified leads
When your business appears at the top of Google search results in your city or ZIP code, you gain trust and visibility fast. With geotargeting and service-specific keywords, you reach homeowners in the area you serve — not across town or in another state.
Control your budget, measure performance
You only pay when someone clicks your ad. With tracking, you can see which keywords, ads, and landing pages lead to calls or form submissions — then optimize accordingly. This makes Google Ads for home improvement one of the most measurable and flexible marketing tools.
What a Smart Google Ads for Home Improvement Campaign Looks Like
Start with the right keywords
Focus on high-intent and location-specific phrases like “bathroom remodeler [city],” “licensed home improvement contractor near me,” or “exterior renovation cost estimate.” This ensures you reach homeowners ready to hire.
Match ad copy to real needs
Your ads should speak directly to the homeowner’s pain point or project goal, for example:
“Need your roof fixed before storm season? Free inspection today.”
“Ready for that kitchen upgrade? We handle permits and install on time.”
Use strong calls to action like “Get your free quote” or “Schedule your site visit now.”
Send clicks to a landing page that converts
When someone clicks your ad, don’t send them to your homepage. Send them to a landing page that:
Highlights your recent projects
Includes real photos and testimonials
Has a clear, visible contact form and phone number
Reinforces urgency or special offer (e.g., “Spring special – 10 % off exterior remodel”)
Optimizing landing pages helps your ad rank better and costs less per click.
Use extensions and remarketing
Add call, location, and sitelink extensions so your ad takes up more space and gives more ways to connect. Then, use remarketing: engage people who visited but didn’t convert with a follow-up message reminding them of your expertise.
Measure, refine, repeat
Look at metrics such as cost per lead, conversion rate, and ROI. Use negative keywords to filter out irrelevant clicks (“DIY,” “how to”). Adjust bids and creatives based on the data. Stick with the campaigns that deliver and pause what doesn’t.
How BERK Labs Makes Google Ads for Home Improvement Businesses Work for You
Personalized strategy built for your service area
At BERK Labs, we begin by learning your business — the services you offer, the areas you cover, your ideal project size. Then we build a keyword and targeting plan for Google Ads for home improvement business specific to your region (for example, “roof repair Johnson City, TN”).
Creative that connects with homeowners
We help craft ad copy that resonates — we use your story. For example: “We’ve been restoring kitchens in the Tri-Cities for 15 years. Licensed, insured, customer-rated 4.9 stars.” Sharing your background and local roots helps build trust and lifts your conversion rate.
Conversion-focused landing pages
We design landing pages that feel local, credible, and action-ready. You’ll showcase recent projects, customer quotes, and a direct “Get your free estimate” CTA. Every ad click takes a visitor to a page built to convert.
Transparent tracking and ongoing optimization
We implement full tracking (calls, form fills, offline leads) so you see exactly how many qualified leads are generated. Then we optimize campaigns — bids, keywords, ad copy — to lower cost per lead and increase project volume over time.
Case study example
One of our clients, a home renovation contractor in East Tennessee, used Google Ads for a home improvement business with us. Within 60 days, they doubled incoming calls, landed three new major remodels valued at $75K each, and saw cost per lead drop by 30%.