Google Ads for Recruiting — Attract Better Candidates Faster with BERK Labs
Hiring the right people shouldn’t depend on chance. With Google Ads for recruiting, BERK Labs helps recruitment firms, HR teams, and staffing agencies attract qualified candidates exactly when they’re searching for their next role. Our campaigns combine precision targeting, persuasive ad copy, and smart optimization to reduce cost per applicant and fill roles faster.
Why Google Ads for Recruiting Works
Reaching the Right Candidates at the Right Time
Active job seekers search for roles like “marketing manager jobs” or “remote software developer positions.” With Google Ads for recruiters, your postings appear at the top of those searches — directly connecting you with qualified talent that’s ready to apply.
Passive candidates are just as valuable. Through Display and Discovery campaigns, we help keep your brand in front of professionals browsing YouTube or news sites, keeping your company or client top of mind when they decide to move.
Transparent Cost and Real-Time Results
Every click is trackable. You’ll know exactly which ads, keywords, and landing pages drive applications. We use this data to refine campaigns weekly, reducing wasted spend and improving the quality of applicants over time.
Recruitment That Scales
As roles open and close, your ad campaigns can scale instantly — no waiting for SEO or job boards to refresh. Whether you’re hiring five people or fifty, Google Ads for recruiting can adjust to your hiring volume with precision targeting by role, location, or skill set.
How BERK Labs Builds Google Ads Campaigns for Recruiters
Search Campaigns That Capture Intent
We start by identifying high-intent keywords that real candidates search daily. This includes variations around role, location, and employment type — for example:
“Project manager jobs Chicago”
“Remote software engineer positions”
“Hiring warehouse workers near me”
By grouping these into tightly themed ad sets, we make sure your ads stay relevant and your cost per click remains low.
Display and Discovery for Employer Branding
Some of your best candidates aren’t actively looking. That’s where Display and Discovery campaigns come in. With compelling visuals and brand messaging, we reach passive professionals across the Google Network, reminding them that better opportunities exist.
Remarketing to Re-Engage Candidates
Many qualified visitors view job listings without applying. Our remarketing campaigns re-engage these users with gentle reminders — ads that say, “Still thinking about joining us?” or “Your next opportunity could be closer than you think.” This helps increase conversions and keep your talent pipeline full.
Ad Copy That Converts
We write clear, honest ads that reflect the real opportunity — not vague promises. Each ad highlights job benefits, culture, or unique value, encouraging candidates to act. Examples:
“Join a fast-growing SaaS company as a Senior Account Executive.”
“Flexible remote roles with growth potential — apply today.”
We also add sitelinks, location extensions, and callout extensions to make your ads more visible and useful.
Optimized Landing Pages
A job ad is only as good as the page it leads to. We design and optimize landing pages that load fast, highlight the job details, and make it easy to apply. Whether your goal is direct applications or recruiter call bookings, the path to conversion is clear and frictionless.
Why Recruiters Trust BERK Labs
We’ve Run Ads for Roles Across 40+ Industries
From healthcare and IT to construction and finance, we’ve managed Google Ads for recruiters who hire for a wide range of roles. Our campaigns adapt to niche requirements, regulatory constraints, and regional hiring trends.
We Treat Ad Spend Like It’s Our Own
Recruiting budgets can’t be wasted on low-intent clicks. We refine every campaign weekly, removing irrelevant keywords, optimizing bidding strategies, and testing new copy to stretch every dollar further.
Compliance and Candidate Trust
Recruitment ads must meet Google’s job ad standards. Our campaigns always comply with Google’s policies on transparency, fair hiring, and accessibility — protecting your brand reputation and ad approval status.
Real Use Cases
High-Volume Hiring
A logistics company needed 100 warehouse workers in under a month. Our Search Ads targeted “warehouse jobs near [city],” delivering over 400 applications with a cost per applicant 42% lower than Indeed.
Executive Search
A staffing agency specializing in leadership roles used our remarketing strategy to re-engage executives who viewed job listings but hadn’t applied. Within 45 days, conversion rates improved by 35%.
Employer Branding for Passive Candidates
A SaaS company running Google Ads for recruiting built awareness among remote developers through YouTube and Display campaigns. Over three months, direct brand searches doubled, reducing hiring time by two weeks.
Frequently Asked Questions
How much do Google Ads for recruiting cost?
Costs depend on your industry, location, and hiring goals. Most clients see an average cost per applicant between $25 and $150, depending on the competitiveness of the role.
How soon will I see results?
Search campaigns can begin generating applicants within a few days of launch. Display and remarketing efforts build over time to sustain long-term hiring momentum.
Can you run campaigns for multiple roles or clients?
Yes. We structure campaigns around job types or clients to keep performance data clear and reporting transparent.
Do Google Ads work better than job boards?
Yes, when managed properly. Google Ads reach both active and passive candidates, offer full control of ad spend, and deliver measurable data you can act on immediately.
Ready to Fill Roles Faster?
If you want consistent, high-quality applicants without relying on job boards or guesswork, Google Ads for recruiting from BERK Labs can make it happen.
BERK Labs — helping recruiters connect with qualified candidates through data-driven, ethical, and high-performing Google Ads for recruiters campaigns.