Affiliate disclosure: BERK Labs, a HighLevel affiliate, earns a commission if you sign up through the links, logos or images on this page. Your price doesn't change.
Paid linkGuide by BERK Labs · Updated October 2026
One platform for your CRM, funnels, texting and follow-up
HighLevel puts your CRM, websites and funnels, email and SMS, calendars, reviews and automations behind one login. Agencies can also put their own brand on it for clients.
HighLevel asks for a card at sign-up, and usage charges such as texting can apply during the trial. BERK Labs earns a commission if you sign up through these links. It doesn't change your price.
- CRM, funnels, email, SMS and calendars in one login
- Unlimited contacts and users on every plan
- A free one-hour live setup class on Zoom with the bootcamp link
See it in action
See HighLevel at work
Paid linkWelcome to HighLevel, the AI operating system1:18
HighLevel's 78-second overview
A quick tour from HighLevel itself. The shorter videos below show the website and funnel builder, workflows and review tools that agencies use most.
Paid link: BERK Labs earns a commission if you sign up.
How to quickly design websites and funnels with AI6:12
How to use the Advanced Workflow Builder4:06
Reputation management: multiple review platforms1:55
Videos from HighLevel's official YouTube channel. They play right here on the page.
What it replaces
One account instead of a stack of tools that don't talk to each other
Many small teams run leads through a form tool, a CRM, an email app, a texting app, a booking page and a review tool, then copy data between them. HighLevel does these jobs inside one account, so every call, text and email lands on the same contact record.
CRM and pipelines
Every lead's calls, texts and emails on one record, with deal stages you drag and drop.
Websites, funnels and forms
Landing pages, funnels, forms and surveys without a separate site builder.
Email and SMS
Campaigns and two-way texting from the same inbox your team works in.
Calendars
Booking pages and reminders that write appointments straight into the CRM.
Reviews
Automatic review requests, and replies to Google reviews from one place.
Automations
Workflows that follow up, assign leads and move deals while you're busy.
AI employee (add-on)
An optional add-on that answers calls and chats around the clock, qualifies leads and books appointments.
White-label
Your logo and domain on the platform on Unlimited and Agency Pro. Agency Pro adds SaaS mode for reselling.
Is it a good fit?
Who it's for, and who should skip it
A good fit if you are
- A marketing agency that handles leads, follow-up and reporting for local businesses.
- A service business that lives on calls, bookings and reviews: clinics, home services, coaches, studios.
- An agency that wants to give clients one branded login instead of five different tools.
Probably not a fit if
- You only need email newsletters or a simple website. A dedicated tool may be simpler and cheaper.
- You run a large sales team that needs enterprise forecasting and quoting.
- You can't set aside a few hours for setup. HighLevel does a lot, so plan for onboarding.
Pick your starting point
Three ways to start
Each link below goes to HighLevel's own sign-up page.
Paid linkRun your business or agency
30-day trial with a live setup bootcamp
The bootcamp link gives you 30 days free instead of 14, plus a free one-hour live class on Zoom where you set up quick wins step by step: texting, missed-call text back, review requests and more. A card is required, and usage charges can apply during the trial.
BERK Labs earns a commission if you sign up through this link.
Paid linkResell it to clients
Agency Pro with SaaS mode
Agency Pro adds SaaS mode: client accounts created automatically when they sign up, and phone and email usage rebilled to clients with your markup. It starts with a 14-day free trial.
BERK Labs earns a commission if you sign up through this link.
Paid linkProve your expertise
HighLevel Certification
HighLevel's official certification: structured training, practical assignments and a proctored exam. Pass it and you get a badge and a listing in HighLevel's directory of certified pros, which is removed if your HighLevel subscription ends. $97/month or $970/year.
BERK Labs earns a commission if you sign up through this link.
Pricing at a glance
What it costs
Paid linkEvery plan includes unlimited contacts and users and HighLevel's core features. Pick by how many client accounts you need, and whether you want to resell the platform.
| Plan | Price | Best for |
|---|---|---|
| Starter | $97/monthor $970/year | Your own business, or up to 3 client accounts (sub-accounts). |
| Unlimited | $297/monthor $2,970/year | Agencies with many clients: unlimited sub-accounts, your own branding and domain, phone and email rebilled at cost, basic API access. |
| Agency Pro | $497/monthor $4,970/year | Agencies that want to resell the platform: SaaS mode, automatic sub-account creation, rebilling with markup, advanced API access. |
Every plan starts with a 14-day free trial, and HighLevel bills automatically when it ends unless you cancel. Phone, SMS, email and premium AI usage are billed separately. HighLevel says there are no long-term contracts. Prices are from HighLevel's pricing page on October 26, 2026; check the current price before you buy.
BERK Labs earns a commission if you sign up through this link.
After you sign up
Help with setup, from HighLevel
HighLevel says new accounts get an onboarding call with a real person, and that its support team is live around the clock.
From an ads agency
Five things to set up in your first week
BERK Labs is a Google Ads agency, and we run ads and tracking for businesses whose CRM is built on HighLevel. These settings decide whether your ad leads arrive with the right source, so you can see what's working.
- Capture the source on every pageUse HighLevel's own forms, or install its external tracking script on every page of your site, or the ad source can be lost.
- Tag ads the way HighLevel reads themHighLevel files a visit as Paid Search when it sees a click ID such as gclid or utm_source=adwords. Other UTMs only count as paid with a google.com referrer, so use utm_source=adwords.
- Track calls with a number poolHighLevel files calls under Others unless they come through a number pool, which records the source and keyword.
- Send results back to Google AdsThe Add to Google Ads workflow action uploads leads and sales as offline conversions, so Google can optimize toward real customers instead of clicks.
- Register for texting before you sendTexting US contacts from a local number requires A2P 10DLC registration. Start it on day one, because approval takes time.
From a HighLevel customer
One platform instead of five
A customer review published on HighLevel's YouTube channel, about moving a business off five separate tools.
Tina Dahmen's HighLevel review: one platform to replace five1:06
FAQ
Questions people ask
Is BERK Labs part of HighLevel?
No. BERK Labs is an independent Google Ads agency and a member of HighLevel's affiliate program. If you sign up through our links, logos or images, HighLevel pays us a commission.
Does signing up through your link cost more?
No. You pay HighLevel's normal price.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial, and the bootcamp link gives you 30 days. HighLevel asks for a card at sign-up, usage charges such as texting can apply during the trial, and billing starts automatically when the trial ends unless you cancel first.
Can I cancel?
Yes. HighLevel says there are no long-term contracts, and its pricing page says you can upgrade, downgrade or cancel from your dashboard at any time.
Which plan should I start with?
Starter if you run one business or up to three client accounts. Unlimited if you manage many clients or want your own branding on the platform. Agency Pro if you want to resell it to clients with SaaS mode.
Can I bring my existing contacts and funnels?
Contacts import from a spreadsheet, and HighLevel's snapshots give you pre-built funnels, workflows and settings to start from, so you don't rebuild everything by hand.
Paid linkReady to try it?
Start with 30 days free and a live setup bootcamp, or compare plans first.
BERK Labs earns a commission if you sign up through these links. It doesn't change your price.
HighLevel and the HighLevel logo are trademarks of HighLevel, used here under HighLevel's affiliate brand guidelines. Images and videos are HighLevel's own, shown unmodified. BERK Labs, LLC is an independent member of the HighLevel affiliate program. We aren't employed by HighLevel and don't act on its behalf.
Offers and prices are as published by HighLevel on October 26, 2026, and may change. HighLevel's terms apply to any account you open.
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