Our workshops are day-long immersive team sessions. We are happy to customize each agenda to your needs.

Performance Marketing & Analytics:

• Optimization: 
  • Conversion Funnel (CRO)
  • Shopping Cart
  • Lead Forms
  • Heatmaps
  • A/B Testing
  • Cohort Analysis (Retention)
• Tools:
  • Google Analytics, Heap, Mailchimp, Hotjar, Fullstory, Tag Manager, Adjust, Optimizely, Airtable
• Automation: Notifications, Email, Push
• AARRR: Acquisition, Activation, Retention, Referral, and Revenue
• Growth Experiments Framework
• Research: Session Recording, Surveys, Polls

Agile Product Development:

• Atlassian: JIRA, Confluence, Bitbucket
• Roadmap & Feature Prioritization
• GANTT Charts
• Sprint Planning & Retrospectives
• Stories vs. Tasks vs. Epics
• Requirements Gathering
• Acceptance Criteria
• Release Milestones
• Bug & Issue Reporting
• Team Communication
• Launch Calendar

Support Automation:

• Net Promoter Score (NPS)
  • Customer Reviews
  • K Factor / Viral Coefficient
• Intercom (Live Chat)
  • Knowledgebase
  • Multi-Channel Messaging
    • Push Notifications:
      Mobile, Web, Email
  • Team Inbox & Insights
  • Drip Campaigns & Onboarding
  • Tagging / Notes / Mentions
  • Saved (Canned) Replies
  • Assignment Rules
  • Operator (Bot)
  • Events & Attributes
  • Integrations: 
    • AskNicely, FB, Twitter, Slack, Aircall, Zapier, Stripe, Fullstory
• Improving TAT & CSAT

Design Tools & Systems:

• Inspiration: Dribble, Behance, Pinterest
• Systems & Libraries: Atlassian, Google, IBM, Microsoft, Salesforce
• UX: Lucid(chart) – Sitemap
• Production:
  • Adobe Creative Cloud
  • Sketch (+ Plugins): Craft
• Brand: Coolors, Brandfolder
• Assets: Stock Photography
  • Pixabay, iStock, Getty Images, Unsplash, Shutterstock
• Mockup: Balsamiq, Marvel, Keynote, Paper
• Collaborate: InVision, Figma, Atomic
• Animate: Flinto, Principle, Framer
• Deliver: Abstract, Zeplin

Branding & PR:

• Verbal Style Guide
• Brand Monitoring (Mention)
• Unique Selling Proposition
• Press Outreach & Intros:
  • PR Agency
  • (3) Journalists
• Influencer Coordination
• Release Writing
• Landing Pages (Unbounce)
• Press Page
• Brand Media Kit
• Product Messaging Library

Enterprise Sales:

• Lead Generation
• Inbound vs. Outbound
• CRM Optimization
• Roles
  • Development (SDR)
  • Account Manager
  • Account Executive
  • Customer Success
  • Sales Manager
• Outsourcing (via UpWork)
• Metrics & Compensation
  • MQL vs. SQL
  • Incentive Structures
• Tools: Zapier, Salesforce, Hubspot, Hunter, Calendly

SEO & Content Management:

• Inbound Marketing
  • Blogging
  • Guest Posts
  • Social Media
• Pipelines & Calendars
• Tools: SEMRush, Medium, Buffer, Feedly, Quora, Outbrain, Airtable, Grammarly
• Case Studies & Testimonials
• Key Performance Indicators (KPIs)